Double Comfort Memphis Heat
Note: Support video available here: https://www.youtube.com/watch?v=mE7BLCoGqGQ
The name of this sort of reminded me of the differentiation that various barbeque cities were doing, back when I was a more avid follower of that scene. You had your Carolina, your St. Louis, your Texas, and, of course, your Memphis, all of them with interesting regional variations in flavor. Memphis is not, of course, totally removed from Nashville, and their "Hot" craze for styling on chicken strips, either with or without waffles. In some respects, I think this sauce draws neatly from both scenes a bit.
We have what is, at heart, probably closest in existing stylings, to a Cajun sauce, wherein there is either platform or strong aspect of Cayenne, then loaded in with all sorts of other stuff, most typically garlic. This goes several steps further, both by rather notably standing on the heat with Habaneros (Chocolate, unless I miss my guess, which also gives this its gorgeous brownish hue), along with some sugar and some onion powder, which really do an ace job of rounding out the complexity and giving this a very nice depth of flavor. The heat may be enough to push some normies, but it also could be very useful as a tolerance builder, as this sauce is tasty enough to want to keep going, despite the build.
I don't know enough about the regions to comment if Memphis is in "the south" or not, though I will note this sauce company is out of Columbus, OH, but the sauce is targeted towards a lot of Southern staples, with what suggests to me a strong lean towards Creole flavors. I have no doubt it would fit right in there, as well as doing nicely with barbeque, which would separate it from the Louisiana-style and Cajun styles. Perhaps this is a shot at Memphis getting its own category as far as hot sauces, as it does with barbeque.
For me, I use it interchangeably where I would use the Louisiana-styles, though I think it does have a touch more flexibility. It is definitely very vinegar forward, but has a nice blend of the Habaneros and Cayenne, along with a strong undercurrent of those other flavors I mentioned. It has a wonderful flavor quite its own and has been one of the happier surprises of the year so far. And, as if all of that wasn't enough, 100% of the profits from this company are sent to charity.
Bottom line: One of those rare sauces that comes along, which presents a new flavorful take, with moderate heat.
Breakdown:
Heat level: 2
Flavor: 10
Flexibility: 7
Enjoyment to dollar factor: 10
Overall: 7