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UPDATE: Support video now available here: https://www.youtube.com/watch?v=CmQFL0N77xk
Along with Cholula and Tapatio, this is the third leg of the triumvirate of large-scale Mexican-oriented hot sauces. It is probably the oldest of the three and easily the least popular (at least in Salt Lake). Cholula, in the United States, is far and away the king there, running away with a strong nationwide distribution and near-ubiquitous presence in so many places I've not lost count. They are also the only one, to my knowledge, to make the transition into sauce packets, which is a much bigger deal than it sounds. It's also probably the mildest of the three, though to my mind, it is also the best-tasting. So, to get to the point, if you've tried either of the others, you've basically tried this, though I think Valentina and Tapatio are closer to each other than to Cholula.
For $.99, I got a 12.5 oz. bottle and was very excited about it. This possibly could have been the prime standby Mexican sauce for which I've been searching, but sadly, oh so sadly, not to be. While it does have moderately more heat than either of the other two (Tapatio has an SHU of 3000, so I'd say this is maybe 3500 - 4000 somewhere), it is comparably less than a good jalapeno. The taste isn't good or bad; it's that same sort of "standard" Mexican sauce taste, which I've understood is malleable enough to use on almost everything.
So, while this is ok for what it is, which is for those people who want hotter versions of one of those sauce variations, I think my taste has moved on. It's very difficult eating this sauce on Mexican food when I have some El Yucateco left. It's doesn't even compare favorably to Texas Pete in several instances and despite it not being at all a bad-tasting sauce, it's a flavor that I find incredibly easy to tire of. The value is almost incomparable, except for it being almost entirely unpalatable to me. I can't imagine an instance in which I would intentionally choose it and unless my wife likes it (she likes the other two in the triumvirate), I may wind up having to pitch a mostly full bottle to make room for other and better sauces.
Bottom line: This is one of those sauces I call a "desert isle" sauce, not meaning that I would take it with me to a deserted island, but if I was cast adrift with nothing else (ignoring the more obvious larger concerns), this would do in a pinch. If I still ate ramen noodles, this is probably what I would use it for, assuming I was out of Red Devil or any other better-tasting sauce or if whatever Mexican restaurant I was at didn't have some good homemade sauce and was out of either of the other two in their table bottles.
Breakdown (Original):
Heat level: 2
Flavor: 2
Flexibility: 4
Enjoyment to dollar factor: 2
Overall: 2
** Update 04/17/13 **
As I am wont to do ever so often, I've decided, after spending a lot more unexpected time with the Valentina lately -- for all its faults, it was one of the few palatable during my recent bout with food poisoning -- that I probably did it a bit of a disservice rating it as low as I did. I stand by most of my comments. This will never be mistaken for an actual good sauce and it remains mostly one of those "better than nothing" sauces, yet it does have its uses and in the interests of fairness, I'm giving it a re-rate. This should not be taken to mean I'm going to rush right out and buy more, but you could have worse things in the fridge.
Breakdown (Re-rate):
Heat level: 2
Flavor: 4
Flexibility: 6
Enjoyment to dollar factor: 4
Overall: 4